Mike Royer

Mike Royer’s Cruisin’ Years: the Interview, part 3
August 4,2018

« And by the way, did I see you without a Pookie Snackenberg button? »

Concluding our exclusive conversation with Mr. Mike Royer, picking up the thread from where we left off in part two. And don’t forget to begin with part one.

WOT: Are you happy with the overall work?

Michael Royer: I would say… two-thirds of the covers, I’m really pleased with. I can look at them and pickle the living daylights out of them. The Cruising’ Years… I look at it, and some of the proportions bother me. The scrapbook is too small, compared to the photo on the desk, and other little things that, if I were gonna do that again, I would adjust those sizes. But then again, that’s the impression I get, I guess, that’s important.

WOT: True.

MR: The one where Peggy sees Eddie behind her in a car at the drive-in is my least favorite of all of them.

WOT: Do tell.

MR: Because Paul had given me an impossible thumbnail. To make it work, so that they were all on the same planet… Ah, it’s really easy to lay out something and have two cars and the drive-in theatre lot, and not worry about if they’re on the same plane, if they’re seen from the same point of view… and so to do that and make it work… I still look at that and I get disappointed.

MR: I really like the one where he’s outside and it’s snowing.

WOT: And he’s with a black lady? That’s 1966.

MR: The black lady is looking at him… kind of suspiciously, and it may have something to do… because he’s in her neighborhood. I’m trying to remember if his early career at the law firm was dealing with…

WOT: Social issues?

MR: And I can’t remember, every tv screen’s got the same thing on it. Is it the Batman logo?

WOT: Confirmed. You were right on the money.

MR: Here we are, all the Cruisin’ cds. They have changes on them. Okay, let’s see. ’55 was the first one.

WOT: Actually, from what I’ve read, ’55 was actually done later, part of the second batch produced [in January, 1972].

MR: Yes, it was added in, and I don’t care for that one. I really like ’56, only because in retrospect, I look at it and it speaks to me. ’57, okay. ’58, only because of the subject matter and Paul’s layout… ’59 is the one where I went to South East Los Angeles, to the car lot that had the dashboard. It had to be that, after so many years, if anybody had one, they just had to go “heyyy!“, you know.

MR: 1960 is… not as bad as I remember! At least I made his layout work…

WOT: That’s good news.

MR: And ’61, is, yeah, they’re about the break up. And Cruisin’ ’62 is.. ha. They *are* breaking up. No, I guess it was a three year breakup, okay?

WOT: (laughs) Okay!

MR: ’63, they’re in the coffee shop, and that’s the Studebaker… now waitaminit, what’s the one on… that’s not a Studebaker on ’61, that’s an Olds, so the Studebaker’s on ’63.

MR: ’64, there’s the announcement: “to wed Kevin Buchanan III…” And ’65 is ten years later, and it’s the same girl that was working at the library, but she’s gotten a little prettier.

WOT: No kidding? Subtle bit of continuity.

MR: And there’s Luthor on the board in the background… his concert, “New York Blacked Out” headlines, Up the Down Staircase… okay, ’66: oh yeah, “What this community needs is economic improvement and self-help!” Ah, yeah, all the TVs except one had Batman, and one of ’em has Luthor on it, singing.

MR: And ’67, that’s the one with Ron Jacobs coming out of the… through the beads in the back. And golly, it’s Genevieve again. Mmm!

WOT: The librarian from ’55!

MR: That’s her.

MR: And ’68 was the first one *after* The Cruisin’ Years. Ah, there it is; I should have them in the order they were released. So we redid 1968, “Vietnam Widows for Peace“, and I kinda liked the way that turned out. It was fun researching all of the fashions and things!

WOT: Good, because research wasn’t always a simple task.

MR: Ah, ’69, on their honeymoon, Niagara Falls Retreat; Newspaper headline: “Beatles to Split” “Eddie, I might want a career of my own“… I just sold the comp to that, I think in Charlotte.

WOT: Oh, wow. So I am being timely here.

MR: 1970: “Mike’s gonna give me another lesson”. I put myself in there, uh… idealized.

WOT: (laughs) So that’s what it is, then?

MR: And then there’s the Porky Chedwick, and somewhere in here… the Cruisin’ boxes. Whoa! There are… three of them.

WOT: What are they?

MR: The first box set has ’55, ’56 and ’57, and has the Cruisin’ Years cover, with the Peg and Eddie photographs, and the scrapbook, and the concert tickets and so on. The next one is ’58, ’59 and ’60, and that one is, Eddie is next to his Chevrolet with the tire kit on the bumper, and he goes “Come on, Peg! The Blob starts at 7:15!” “Eddie… we can’t go! Elvis is on Ed Sullivan tonight!”

WOT: Poor girl’s chained to her TV!

MR: And the last box set was ’61, ’62 and ’63, and Eddie’a got the beard that he’s wearing in the college one, and Luthor’s leaning against a tree, and she says: “Oooh, Eddie… your whiskers tickle me!” and he says: “Peg… do you think Luthor sounds like Pete Seeger?”

WOT: These two were always moving in separate directions.

MR: Always! And so I wrote ’68, ’69, ’70, The Cruisin’ Years, and Porky Chedwick. And if I could the long box artwork, and one of the last ones I did, which I believe was gonna be another Cruisin’ Years, and it’s probably the sexiest Peg I ever did…

WOT: Aw…

MR: It’s Peg and Eddie… oh my God… *two* of them. I might have done another big box, because they’re at the beach, she’s in a bikini, and it’s another tension-filled thing…

WOT: Her bikini?

MR: Oh, he’s saying: “Who’s this Buchanan the third?“, so that fits in the chronology somewhere. And the last one would precede their wedding, it’s where they’re on a bridge, in New York City, it’s a big closeup, they’re dressed to the nines, he’s in… could have been a tux, she’s in a sexy evening gown. And leaning on the rail, exposing her… attributes. The program was for a big Broadway hit of ’69, and he’s got his finger under his collar, kinda saying something to the effect of: “You know, Peg, there’s something I should have asked you… a long time ago“. It’s the proposal cover, you know.

Now I don’t know if that was ever produced. I also did another cover, which I know was not produced, and it was a Cruisin’ Christmas Album.

WOT: Whoa.

MR: And I actually drew my living room, in the house I had in Simi Valley [California] and Eddie, in his Santa Claus outfit is putting presents under the Christmas tree in the center of the room. And Peg is coming down the stairs in her sexy négligé, with her robe blowing open…

WOT: That’s his present.

MR: ’twas drafty in the house that night. And she’s got a plate, and she’s saying: “Oh, Santa… don’t forget your milk and cookies!” So it’s the only cover in the series without any tension.

WOT: Or the most tension, depending on how you look at it.

MR: I think we discussed doing ’71, but figured that there wasn’t enough happening that year to make an interesting cover, or the songs were too new in the late ’80s to get clearances or rights on them, you know.

WOT: Things have changed quite a bit… even the cd reissues are significantly different from the LPs. Reissuing certain pop-song heavy tv shows has proven quite a financial ordeal in some cases because of astronomical increases in the cost of music rights.

For that reason, the Cruisin’ LPs each have a few more songs than the cds, even if the opposite should be true, if only in terms of storage capacity.

MR: They lost rights, and stuff like that.

WOT: People didn’t know back then what was to come, obviously. The Cruisin’ series came out at just the perfect time, and I think it was quite visionary to decide to preserve, or recreate, what must have seemed at the time a very recent piece of the past.

MR: I wish that I had not given all of my vinyl discs to my first… son-in-law… and replaced them all with the CDs before I realized that there were the differences.

WOT: Not to mention the size of the artwork and quality of reproduction.

MR: Once the series was over, I sold Ron Jacobs all of the originals. And I kind of regret that in a way, because I could sell them for a lot more today than I did, in the early ’90s, to him.

WOT: Sigh. They’re heirlooms.

MR: I don’t know why I didn’t think to pull these things off the shelves and look at them before we talked.

WOT: Ah, it’s okay. In fact, it’s probably better: I got your spontaneous responses out of it.

MR: Actually.. overall, I’m more proud of them than I am disappointed. And the things that disappoint me, I can point out why and it doesn’t necessarily mean that it excuses the problems…

MR: Oh, and there was also a full-page ad… that was in Billboard. Peg and Eddie are sitting in the front seat of… probably a 1955 or 56, I think Ford convertible. I cannot remember.

WOT: On the contrary, you clearly remember plenty! (laughs)

MR: I’ve got it somewhere out in the garage, in one of the custom filing cabinets I had made that I call “Mike’s Life in a File Cabinet“.
RoyerBillboardAdA
The ad in question, from the July 11, 1970 issue of Billboard Magazine. Make a wish!

WOT: I think that I think this series is a great artistic success. When people see these volumes individually, they work as snapshots… but put them together, and you realize that there’s so much happening between the panels.

MR: Yeah, it does tell a story!

WOT: It’s beautiful storytelling, and I think, one of your crowning achievements.

MR: You know, it’s funny: the early covers were put into two books. The first one was a… I don’t know if it was a hardcover, it was a oversized, glossy trade paperback called The Album Cover Album [original edition 1977], and it says: “Paul Gruwell, art director, art by Mike Noyer“.

WOT: Oh, lovely. They got one name right.

MR: And the second book they were in, which I didn’t bother to buy, because all they listed was the Art Director. I wasn’t even listed.

WOT: This kind of thing, which I’ve noticed also, is what prompted me to get in touch with you. And I think we’ve done our bit here to help set the record straight. Thank you so much, Mr. Royer!

MR: You’re welcome, Richard. Have a great day!

WOT: You’ve certainly done your part in it!